Airplane Food Goes High-End
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
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Topic: airlines
Branding Success in Emerging Markets
In her latest column on the cultural nuances of the world’s emerging markets, TNS Australia’s Carolyn Childs explains how successful brands can brand success itself. more
Sex Still Sells in Emerging Markets
The world’s “emerging markets” are brimming with opportunities for brands, but each comes with its own local quirks and challenges. In her latest column, TNS Australia’s Carolyn Childs explains that while sex is still a universal selling… more
Designing for Control: Lessons from the TEDActive Travel Project
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
Same Same, But Different: Understanding Emerging Markets
From China and Brazil, to Pakistan and Vietnam, so-called emerging markets are brimming with opportunities for brands and marketers. But each comes with its own local quirks and challenges. TNS Australia’s Carolyn Childs suggests engagement begins… more
Airlines on Twitter: Engagement Checkup
A little over a year ago, Sparksheet was one of the first sites to take a look at how airlines were using Twitter to engage with customers. Now that airline tweeting has… more
Flight Diary: Waving the Flag on Air Tahiti Nui and Royal Air Maroc
At Sparksheet we believe that airlines are more than just brands: They’re cultural ambassadors that connect people and nations around the world. Our columnist Charlene Rooke reviews two exotic, nationally owned “flag carriers” that offer very… more
The Television King Who Learned to Fly
In today’s fragmented media world, companies need to find creative ways to get their content in front of customers. Andrew Davis from Tippingpoint Labs tells the amazing story of Kalanithi Maran, the Indian… more
Keeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
Flying High Into South Africa: Best of the Web – Vol. 5
This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read… more
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