
Keeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read… more
Blogger, professor and What Would Google Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine… more
Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek… more
Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application! more
Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a… more
Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky… more
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We… more
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay… more
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store? more
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