Keeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
- Follow the new Spafax Content Marketing on Twitter
- Follow the new Spafax Content Marketing Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
- Subscribe to the Sparksheet RSS Feed
Topic: airlines
Flying High Into South Africa: Best of the Web – Vol. 5
This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read… more
What Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis
Blogger, professor and What Would Google Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine… more
First Crass: Q&A with “Air Hostess” Pam Ann
Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek… more
Sparksheet has an iPhone App
Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application! more
Booking Travel Online: Get Over Your Brand’s Website
Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a… more
The Cranky Flier: Booking Beyond Price
Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky… more
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We… more
Flag Carriers: Cultural Entertainment and Design In Flight
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay… more
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store? more
Popular Topics
- social media
- marketing
- content
- content marketing
- design
- brands
- publishing
- advertising
- events
- travel
- branding
- branded entertainment
- return on engagement
- airlines
- branded content
- emerging markets
- engagement
- magazines
- agency culture
- journalism
- q&a
- sparksheetTV
- mobile
- transumer
- conferences
- best of the web
- books
- video
- youtube
- retail
- content strategy
- brazil
- sparksheet news
- storytelling
- brandsconf
- IFE
- China
The Sparkbeat
News and insights from our team.
- All in the Conversation
- Sparksheet @ Big Data & Analytics Summit Canada
- Could You Be Sparksheet’s Next Intern?
- Happy Holidays from Sparksheet
- Sparksheet Wins Three Gold at Canadian Online Publishing Awards
- Sparksheet @ 2014 APEX Expo
- Inside The New York Times’ Innovation Report
Spark Quotes
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
Recent Comments
What readers had to say
anna said:Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.
Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
Back to the top ↑