For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes… more
What do American Airlines, George Clooney, and a North Florida cave diving company have in common? A whole lot more than you'd think, writes content marketer Julie Burgmeier. more
In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks? more
His last name says it all. With a background in both engineering and marketing, Michael Planey is among the most respected inflight entertainment and communications consultants in the business. We… more
Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces. more
The gloves are off here at Sparksheet. Last month, travel writer Charlene Rooke inspired readers with ideas for how airlines can better serve transumers. Aviation consultant Rob Britton… more
As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the… more
In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous. more
There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage… more
We’re not all talk here at Sparksheet – every month we’ll inspire you with ideas that help your brands connect with the transumer. This month, we had professional jet-setter Charlene… more
News and insights from our team.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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