Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week. more
The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment. more
Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and… more
From the folks who brought you the definitive list of tweeting airlines, here's our roundup of airlines using Facebook. The flight industry is all over the social network,… more
The airline industry has taken flight on Twitter. Like many companies, airlines are using the micro-blogging service to chat with customers, connect with peers and spread industry gossip. Here’s our short list of the most enthusiastic Twitter users… more
In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment… more
If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media… more
The client–supplier relationship is like a mystery novel with a missing final chapter. No one knows how to get it exactly right. But there are some things you can do to minimize hassle and maximize teamwork. As always, communication is key. more
News and insights from our team.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
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I think that the fact that an argument can be made in defense of...
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Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
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Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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