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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Brand New Zealand: Q&A with Designworks

Brand New Zealand: Q&A with Designworks

How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and… more

Guerilla Marketing Guerrilla Marketing in Transit

Guerrilla Marketing in Transit

From mobile media to billboards and sidewalk art, the consumer in transit is bombarded with more noise than ever. But brands can help make that trip less monotonous and more inspiring. Here are some of our favourite guerrilla marketing campaigns… more

Question Spark Why Don’t Airports Have Movie Theatres?

Why Don’t Airports Have Movie Theatres?

Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn? more

Travel Airports and Community

Airports and Community

Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. This time he imagines airports as thriving Transumer communities. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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