The Year of Mobile Monetization
The “Year of Mobile” moniker is a tired cliché, but 2011 may have been the year that brands actually started making money with apps. Polar Mobile's Marlon Rodrigues explains how they did it, and what… more
- Follow Sparksheet on Twitter
- Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
Topic: apps
When Content Meets Platform: Print Lessons in the E-book Age
E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Wattpad’s Nina Lassam argues that when it comes to books, medium and message are intimately… more
Social Brew: Craft Beer Goes Digital
As far as products go, they don’t get much more social than beer so craft breweries around the U.S. have tapped into social media in a big way. Tech writer Paul Spicer explains why marketers and brands of all varieties should catch their draft. more
Print in Digital Clothing: The Problem with Magazine Apps
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been “same same, but digital.” Sparksheet Creative Director Charles Lim argues it’s time for designers to shed their print shackles and think digital… more
Angry Birds Flying into the Real World
It’s nearly impossible to walk onto a subway, bus or even airplane these days without seeing a fellow traveller with eyes glued to a smartphone, playing Angry Birds in a trance-like state. To say that Angry Birds is a popular game would be an… more
Branded Domains, iCloud and Angry Birds: Best of the Web
In the news Last week at Apple’s World Wide Developer Conference, Steve Jobs introduced the long-awaited iCloud, the free service that will allow users to seamlessly (and cordlessly) sync their Apple devices. While the move is being championed as… more
In a Mobile World: Best of the Web – Vol. 20
Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories. more
From Click to Brick and Back Again: Branding Across the Digital-Physical Divide
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
Checking In: Best of the Web – Vol. 10
Facebook checks in, Seth Godin goes solo and the United-Continental re-brand hits some turbulence in this week's roundup of content, media and travel marketing links. more
Why Hasn’t Foursquare Taken Off?
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven't earned the trust of most consumers. Bestselling author… more
Popular Topics
- social media
- content
- brands
- travel
- marketing
- return on engagement
- publishing
- advertising
- branded entertainment
- airlines
- branding
- design
- engagement
- magazines
- transumer
- best of the web
- conferences
- events
- sparksheetTV
- emerging markets
- brandsconf
- storytelling
- IFE
- agency culture
- youtube
- journalism
- mobile
- interaction design
- video
- transmedia
- branded content
- airports
- hotels
- carolyn childs
- brazil
- business
The Sparkbeat
Curating the web.
- Super Bowl Ad Roundup
- Sparksheet at Dx3 Canada
- What is SOPA?
- Apple’s January Surprise
- CES 2012 Field Notes
- Happy Holidays from Sparksheet
Spark Quotes
I think everything is a story – even a good product.
What is Sparksheet?
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →Sparksheet TV
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Accolades
Awards we’ve won
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
- Best Web Design
- Best Blog
- Best Use of Social Media
- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
Our Latest Tweets
You should follow us on twitter.Recent Comments
What readers had to say
Gillian Woodrooffe said:Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets- Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile 
Jason Fonceca said:I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of Curation