In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world. more
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia's Carolyn Childs warns brands and marketers that… more
Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands.
Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS' Carolyn Childs thinks it's time for travel professionals to show some passion. more
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