Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at… more
News and insights from our team.
I think we can learn a lot from other countries. Our tendency in the U.S. is to try to figure out everything on our own, as if this is all in the future.
Wenceslao Casares
Mobile in the Americas: Q&A with Wenceslao Casares
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Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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