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Articles tagged as: blogs

Relationships, Return on Engagement

Know Your Medium: The Marshall McLuhan Plan

2009/07/20 | By Andrew Davis | Responses (15)

Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.

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Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (5)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

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