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Articles tagged as: blogs

Publishing, Q&A

The New Yorker On Brand: Q&A with Web Editor Blake Eskin

2010/05/03 | By Dan Levy | Responses (153)

As The New Yorker’s first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence – and earning ROI – with blogs, podcasts, social media…and the occasional Top 10 list.

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Relationships, Return on Engagement

Know Your Medium: The Marshall McLuhan Plan

2009/07/20 | By Andrew Davis | Responses (15)

Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing.

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Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (12)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

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