There's nothing like a highbrow curated art affair to attract a who's who of gallery owners, museum directors and most importantly brands dedicated to that exclusive crowd. Art Basel, which is no exception, has become a cultural and sophisticated… more
With everyone’s favourite ad agency drama returning next week, Spafax’s resident TV expert Maura McWalters looks at how Mad Men changed the game for brands on television.
In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people. more
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more