In their new book, Can't Buy Me Like, Bob Garfield and Doug Levy argue that the only path to long-term success for brands is to create authentic customer relationships. In this excerpt, the authors share a "purpose-driven marketing" secret from… more
In his latest book, The Icarus Deception, marketing guru Seth Godin makes the case for approaching work as art. In this excerpt, he explains how we’re living in an economy that rewards achievement and connection instead of compliance. more
The term “thought leadership” gets batted around a lot these days, but where did it come from and what does it mean? Liz Alexander and Craig Badings shed some light in this excerpt from their new book. more
In their new book The Impact Equation, bestselling authors Chris Brogan and Julien Smith explain how brands and people can get heard above the noise. It all starts with building your own platform, according to this excerpt. more
In his new book, Likeable Business, Dave Kerpen explains how brands can deliver on rising customer expectations. Part of the solution? Keep things simple, as he argues in this exclusive excerpt. more
Marketing experts David Meerman Scott and Brian Halligan's new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name. more
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@ardinger said:
Everything Brands Need to Know About Google Glass http://t.co/QrnPXvAgUc
Everything Brands Need to Know About Google Glass
@Sparksheet said:
RT @TheBigPlate: Everything Brands Need to Know About Google Glass http://t.co/acb5zR5i0B
Everything Brands Need to Know About Google Glass
@TheBigPlate said:
Everything Brands Need to Know About Google Glass http://t.co/wHJglzfE5b
Everything Brands Need to Know About Google Glass
@xfallenmoon said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
@campaignologist said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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