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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Book Excerpt Can’t Buy Me Like: The Secret Secret

Can’t Buy Me Like: The Secret Secret

In their new book, Can't Buy Me Like, Bob Garfield and Doug Levy argue that the only path to long-term success for brands is to create authentic customer relationships. In this excerpt, the authors share a "purpose-driven marketing" secret from… more

Book Excerpt Welcome to the Connection Economy

Welcome to the Connection Economy

In his latest book, The Icarus Deception, marketing guru Seth Godin makes the case for approaching work as art. In this excerpt, he explains how we’re living in an economy that rewards achievement and connection instead of compliance. more

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