Chris Anderson served as editor-in-chief of Wired for 11 years, penning the watershed books The Long Tail and Free, before taking on the role of CEO at 3D Robotics. We spoke to him about his latest book, Makers, and why content and branding are on… more
In their new book The Impact Equation, bestselling authors Chris Brogan and Julien Smith explain how brands and people can get heard above the noise. It all starts with building your own platform, according to this excerpt. more
Ever throw a party but forget the invitations? It happens to authors too. We spoke with Togather co-founder Andrew Kessler about his “fansourced” book-tour platform and why live events matter so much for authors anyway. more
Julien Smith wrote The Impact Equation with Chris Brogan, the follow-up to their 2008 bestseller Trust Agents. We spoke to him about creating content that rises above the noise and why techno-utopianism is nothing to flinch at. more
In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting. more
The Hunger Games wasn’t just a blockbuster film – it also catapulted the books it was based on to the top of the bestseller list. Nina Lassam unpacks the movie’s success and how it marks a turning point for book marketers. more
In his bestselling book "The Power of Habit," New York Times business reporter Charles Duhigg explains how understanding our habits – and how to change them – is the key to success in business and everyday life. We spoke to the author. more
Last month we told you about C2-MTL, a business conference where “the experience” – the venue, the art, the music – took centre stage. At The Art of Leadership, which took place in Toronto earlier this week, the focus was on informative and… more
Instead of developing products in the west and bringing them to emerging markets, brands should do just the opposite, argues Vijay Govindarajan in his book "Reverse Innovation.” We spoke to the business professor about what that means. more
In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war. more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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@SpeakWithAdam said:
RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:
RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
@Rhiroberts said:
Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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