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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Book Excerpt Can’t Buy Me Like: The Secret Secret

Can’t Buy Me Like: The Secret Secret

In their new book, Can't Buy Me Like, Bob Garfield and Doug Levy argue that the only path to long-term success for brands is to create authentic customer relationships. In this excerpt, the authors share a "purpose-driven marketing" secret from… more

Social Media Building a Social Business

Building a Social Business

Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more

Emerging Markets Leap into Mobile

Emerging Markets Leap into Mobile

The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more

Social Media Social Media Stardom

Social Media Stardom

Brands on Twitter aren't just providing customer service. They're earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become… more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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