Since joining the AOL network The Huffington Post has grown faster than ever, experimenting with everything from lifestyle apps to branded content. We spoke with Arianna Huffington herself about the future of online news. more
How do you build brand equity for “a piece of sharp metal on a stick”? Razor brand Schick launched a TV series. We spoke to North American marketing director Brad Harrison about Schick’s smooth approach to content. more
With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” more
Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more
Radio was supposed to be dead by now. But in the age of podcasts, Spotify and Sirius XM, a whole new generation of listeners are lending their ears to audio content. In this month’s Feature Article, Olivia Collette explains how radio hasn’t just… more
Is Pinterest the social media flavour of the week or should marketers be paying attention? In our latest Engagement Checkup, we examine how brands are getting in on the "Pinsanity." more
As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the… more
Major media outlets around the world – from The Guardian and La Vanguardia in Europe to The Huffington Post and Vanity Fair in the U.S. – have put out e-books this year. Most of these publications are neither repurposed magazine or newspaper… more
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and… more
Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more
News and insights from our team.
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Questioning Content: Q&A with Kristina Halvorson
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In Defense of Sales: Q&A With Daniel H. Pink
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