The Human Side of Brand Storytelling
In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy. more
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Topic: branded content
The Conversation Business: Best of the Web – Vol. 14
JetBlue and Southwest take aim at their competitors' costly baggage fees, the Magazine Innovation Center considers the future of magazines, and Dom Perignon serves up QR codes a la mode in this… more
Beyond the Media: Q&A with Bob Garfield
Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos… more
Flying High Into South Africa: Best of the Web – Vol. 5
This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read… more
Banking on Airports: Q&A with HSBC’s Global Advertising Head
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of… more
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The Sparkbeat
Curating the web.
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- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
- The Creativity of Milton Glaser
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About Sparksheet →Sparksheet Events
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Folio Awards 2011
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Canadian Online Publishing Awards 2011
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- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
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Webby Awards 2011
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Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
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W3 Awards 2010
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- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
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