Storied: Luxury Hotels Star in Their Own Branded Films
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
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Topic: branded entertainment
Marketing Lessons from The Hunger Games
It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more
Super Bowl Ad Roundup
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
The Muppets’ Branded Entertainment Genius
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more
Turning Stories into Brands: Video Q&A with Jeff Gomez
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and… more
Living in StoryWorld: Q&A with Transmedia author Sparrow Hall
Sparksheet is headed to San Francisco next week for StoryWorld, the first-ever gathering of artists, brands and media outlets involved with… more
The Rise of Performance-Based Video
If an ad plays on YouTube and nobody watches it, does it make an impression? In his latest column, Alphabird's Alex Rowland breaks down the increasingly complex online video advertising game and why it all comes… more
Hollywood, Madison Avenue and Morgan Spurlock’s Greatest Movie Ever Sold
As ad budgets contract and box office revenues shrink, brands and filmmakers are falling into each other’s arms. Film expert Warren Etheredge explores Hollywood’s addiction to product placement and speaks to Morgan Spurlock about his… more
Branding Funny: Q&A with Funny or Die’s Patrick Starzan
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the… more
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