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The Sparkbeat Marketing Lessons from The Hunger Games

Marketing Lessons from The Hunger Games

It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more

The Sparkbeat Super Bowl Ad Roundup

Super Bowl Ad Roundup

Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more

The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

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What is Sparksheet?

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