Theme parks aren’t all fun and games. They’re also powerful marketing tools for adventurous brands. From Ferrari in Abu Dhabi to Angry Birds in Finland, companies are cashing in on the good vibes, says Belgian marketer Floris Lefever. more
Mountain Dew and Warner Brothers have joined forces to bring movie fans an online branded content experience around "The Dark Knight Rises." We asked the soft drink brand's senior marketing manager Zach Harris about teaming up with Batman. more
How do you build brand equity for “a piece of sharp metal on a stick”? Razor brand Schick launched a TV series. We spoke to North American marketing director Brad Harrison about Schick’s smooth approach to content. more
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and… more
Sparksheet is headed to San Francisco next week for StoryWorld, the first-ever gathering of artists, brands and media outlets involved with… more
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Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
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Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
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Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
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Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
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@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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