Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive… more
One of the oldest car brands in the world, Ford is leading the pack when it comes to new media. Fast Company even named the automaker as one of this year’s top 10 “Most Innovative Companies” in mobile technology, alongside Amazon and… more
The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at… more
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
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