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Marketing is a Human Activity

Marketing is a Human Activity

As bots become more and more prevalent, as brands take an aggressive approach to social media, and as everyone drowns in data, it’s worth remembering that successful marketing has always been about one thing only: a personal connection. more

Human Business The Future of Branding Is Human

The Future of Branding Is Human

Forget buzzwords like “brand voice,” “brand personality” and “branded interactions.” It’s time for brands to unleash the power of their own people, argues marketing thought leader Andrew Davis. more

Q&A Designing Obama: Q&A with Scott Thomas

Designing Obama: Q&A with Scott Thomas

Scott Thomas is the founder of Chicago-based design firm Simple.Honest.Work. We spoke to him about his work on Barack Obama’s 2008 presidential campaign and his bold attempt to design a “universal language.” more

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