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Human Business The Future of Branding Is Human

The Future of Branding Is Human

Forget buzzwords like “brand voice,” “brand personality” and “branded interactions.” It’s time for brands to unleash the power of their own people, argues marketing thought leader Andrew Davis. more

Q&A Designing Obama: Q&A with Scott Thomas

Designing Obama: Q&A with Scott Thomas

Scott Thomas is the founder of Chicago-based design firm Simple.Honest.Work. We spoke to him about his work on Barack Obama’s 2008 presidential campaign and his bold attempt to design a “universal language.” more

Branding Branding is Blurry

Branding is Blurry

As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the… more

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What is Sparksheet?

What is Sparksheet?

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

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