Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
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Topic: branding
Samba in the Streets: Young Brazilians Say No to Brands at Carnival
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited. more
Instant Classic: The Rise of Nostalgia Branding
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
Five Lessons from BrandsConf 2011
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
When Luxury Brands Go Digital
How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more
Bye Bye BlackBerry?
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more
Hotel Everywhere: Hospitality Brands That Travel With You
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
Branding Success in Emerging Markets
In her latest column on the cultural nuances of the world’s emerging markets, TNS Australia’s Carolyn Childs explains how successful brands can brand success itself. more
What’s Trending
Here at Sparksheet we are constantly scanning our Twitter and RSS feeds for the most relevant content, media and marketing stories. Every day we come across tweets that pique our interest – articles, videos, pictures, you name it – but there’s… more
Hollywood, Madison Avenue and Morgan Spurlock’s Greatest Movie Ever Sold
As ad budgets contract and box office revenues shrink, brands and filmmakers are falling into each other’s arms. Film expert Warren Etheredge explores Hollywood’s addiction to product placement and speaks to Morgan Spurlock about his… more
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What readers had to say
Maryam said:I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia Branding