Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited. more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
In her latest column on the cultural nuances of the world’s emerging markets, TNS Australia’s Carolyn Childs explains how successful brands can brand success itself. more
Here at Sparksheet we are constantly scanning our Twitter and RSS feeds for the most relevant content, media and marketing stories. Every day we come across tweets that pique our interest – articles, videos, pictures, you name it – but there’s… more
As ad budgets contract and box office revenues shrink, brands and filmmakers are falling into each other’s arms. Film expert Warren Etheredge explores Hollywood’s addiction to product placement and speaks to Morgan Spurlock about his… more
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑