Marketing Lessons from the Wu-Tang Clan
Sometimes good ideas come from unlikely places. Author and marketing consultant Andrew Davis explains what a ‘90s hip hop group can teach brands about the power of partnerships. more
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Topic: branding
The Future of Branding Is Human
Forget buzzwords like “brand voice,” “brand personality” and “branded interactions.” It’s time for brands to unleash the power of their own people, argues marketing thought leader Andrew Davis. more
Designing Obama: Q&A with Scott Thomas
Scott Thomas is the founder of Chicago-based design firm Simple.Honest.Work. We spoke to him about his work on Barack Obama’s 2008 presidential campaign and his bold attempt to design a “universal language.” more
The New Normal: Why LGBT Advertising Is Going Mainstream
Advertising to the gay community was once left to the fringes. But as America’s straight public grows more accepting, gay-friendly ads aren’t the statements they used to be – they’re the new normal. more
Should Brands Care About Google+?
A year after its launch, Google+ boasts more than 100 million users. But given its ongoing perception problems the question remains: Can brands afford to ignore Google’s social network? more
Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
Samba in the Streets: Young Brazilians Say No to Brands at Carnival
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited. more
Instant Classic: The Rise of Nostalgia Branding
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
Branding is Blurry
As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the… more
Five Lessons from BrandsConf 2011
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
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We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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