With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part II of our conversation, we asked him about privacy, marketing buzzwords and his… more
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
From Lonelygirl15 to Old Spice’s YouTube blitz, branded entertainment has had its successes on the Web, but not every campaign manages to connect. Alphabird’s Alex Rowland tells brands that the key to online… more
Marketing experts David Meerman Scott and Brian Halligan's new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name. more
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more
As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only… more
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more
Curating the web.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
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Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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