In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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Uncategorized
Presenting our free eBook: The Best of Sparksheet
As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only makes sense for us to throw our content into this exciting new space with our first eBook, The Best of Sparksheet!
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Relationships, Travel
Like a Virgin: Live-Tweeting Sir Richard Branson
Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.
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Return on Engagement, The Transumer
Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke reports on the best marketing campaigns of Vancouver 2010.
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Publishing, Travel
Let’s Get Personal: Mass Customization in Travel Marketing
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.
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Q&A, Relationships, Return on Engagement, Travel
New Marketing Man: Q&A with Chris Brogan
You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”
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Engagement Checkup
- Airline Business
- Box Office Mojo
- Brand Autopsy
- Bubblegeneration
- Business Traveller
- Ck’s Blog
- Content Marketing Today
- Development Blog
- Documentation
- FlyerTalk
- Gethin’s Inflight News Blog
- Greg Verdino
- IFExpress
- Influential Marketing Blog
- Jackson Fish Market
- Jeffrey Zeldman
- Junta42
- Karen von Hahn
- Mashable
- NewTeeVee
- Outspoken Media
- PR 2.0
- Runway Girl
- Six Pixels of Separation
- SKYTRAX Reviews
- The Social Concept
- TV.com
- Web Ink Now
- World Hum
- WPP – Leaders in Advertising, Branding, Marketing
- Writing on the Web
- FT.com / Style - The boom in branded magazines
- I Like to Watch - Salon.com
- MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
- What thoughts about metered paywalls say about journalism, the public, and The New York Times » Nieman Journalism Lab
- The State of Online Video: Getting Paid for Content
- Custom Publishing | Ad Age Spurns Custom Publishing | Jim's Blog
- Marketing: Five Best Branded-Entertainment Deals of 2009 - Advertising Age - Madison+Vine: News
- http://canadianmags.blogspot.com/2010/01/2009-year-in-review.html
- Will Super Bowl sponsors stay in the game? - latimes.com
- Idea 004: the rise of the blogazine « Adam Westbrook
- Is journalism storytelling? « BuzzMachine
- Book of Oregon - Travel Oregon
- The American Diet: 34 Gigabytes a Day - Bits Blog - NYTimes.com
- Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age - Guest Columnists
- Eko: A Traffic Light Augmented by Progress Bars - information aesthetics
