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Articles tagged as: brands

Entertainment

Sex and the City Betrays the Brand

2010/06/07 | By Aymar Jean Christian | Responses (17)

The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at – brand integration. Sarah Jessica Parker + HP = Sacrilege!

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Publishing, Return on Engagement, Travel

What Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis

2010/05/25 | By Valérie Bélair-Gagnon | Responses (16)

Blogger, professor and What Would Good Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine brand.

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Best of the Web

Content Versus the Volcano: Best of the Web – Vol. 1

2010/04/23 | By Dan Levy | Responses (2)

As a new feature here at Sparksheet, we present to you Vol. 1 of our bi-weekly roundup, where we curate the Web’s best content, media and travel marketing links.

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Entertainment, Return on Engagement

Advertising Entertainment: ‘Transmedia’ Goes Branded

2010/04/19 | By Jacqueline Parker | Responses (24)

With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands are engaging customers in a transmedia world.

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Publishing, Q&A, Travel, Vault

First Crass: Q&A with “Air Hostess” Pam Ann

2010/04/01 | By Dan Levy | Responses (13)

Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek delivery. In an exclusive interview, we spoke to Reid about inflight entertainment, class (or lack thereof), and the funniest airline brands.

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Return on Engagement, Travel

Booking Travel Online: Get Over Your Brand’s Website

2010/03/23 | By Beth Freedman | Responses (13)

Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a booking.”

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Engagement Checkup, Travel

Can Airline Podcasts Amplify the Brand Experience?

2010/03/12 | By Joey Tanny | Responses (9)

In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?

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Special

Presenting our free eBook: The Best of Sparksheet

2010/02/18 | By Dan Levy | Responses (47)

As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only makes sense for us to throw our content into this exciting new space with our first eBook, The Best of Sparksheet!

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Relationships, Travel

Like a Virgin: Live-Tweeting Sir Richard Branson

2010/02/17 | By Dan Levy | Responses (4)

Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.

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