When Content Meets Community: Brands on Tumblr
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community. more
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Topic: brands
Cause Marketing Meets the Moustache: How Brands Get Noticed With Movember
For some it’s fall, for others it’s spring, but for legions of people around the world, it’s something else entirely: It’s Movember. For the uninitiated, Movember (a portmanteau bridging the words “moustache” and “November”) is a… more
The Last Frontier: Creative Bathroom Advertising
In a realm of offensive scribbles, minimal amenities and if you’re lucky, advertisements featuring Kotex or Durex’s newest compact protection, a few pioneering brands are transforming what may be the most awkward frontier for advertisers:… more
Five Lessons from BrandsConf 2011
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
One Man Brand: How Customers are Shaping Products and Experiences
Brands can’t be everything to everyone – unless they put product design in the hands of the customers themselves. Customization queen Anita Windisman reports on the latest trends in mass customization and co-creation. more
From Check-in to Checkout: Video Q&A with Foursquare’s Dennis Crowley
Boasting more than 10 million users, Foursquare is the undisputed king of location-based social networks. But brands and retailers are still figuring out how to cash out on check-ins. We caught up with Foursquare co-founder Dennis Crowley last month… more
Five Lessons from Brand Cohesion/Brand Chaos, the Custom Content Council Conference
Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content… more
Are Corporate Blogs Still Relevant?
Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more
Digital Signage and Branded Stories
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
In a Mobile World: Best of the Web – Vol. 20
Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories. more
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Curating the web.
- Marketing Lessons From Marvel’s The Avengers
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Branding Education: Q&A with Kyra Gaunt
What is Sparksheet?
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
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National Magazine Awards 2011
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Canadian Online Publishing Awards 2010
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International Symposium on Online Journalism Roundup
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Instant Classic: The Rise of Nostalgia Branding