Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



Let’s Get Personal: Mass Customization in Travel Marketing

Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.

Keep Reading

New Marketing Man: Q&A with Chris Brogan

You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”

Keep Reading

Lufthansa Diary: Brand Lessons From a Day In Flight

Some would view a 19-hour flight in economy as an ordeal. Travel writer Charlene Rooke sees it as an opportunity to assess an airline’s brand, on the ground and in the air.

Keep Reading
Page 1 of 512345»