In his latest bestselling book, The Upside of Irrationality, behavioural economist Dan Ariely explores how defying logic can actually be good for business. We spoke to him about the ups and downs of… more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social… more
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Brand consultant and self-described "Smartest Man in the World" Saul Colt was one of BrandsConf's funniest presenters. We caught up with him backstage and asked… more
We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more
A little over a year ago, Sparksheet was one of the first sites to take a look at how airlines were using Twitter to engage with customers. Now that airline tweeting has… more
With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part II of our conversation, we asked him about privacy, marketing buzzwords and his… more
From Lonelygirl15 to Old Spice’s YouTube blitz, branded entertainment has had its successes on the Web, but not every campaign manages to connect. Alphabird’s Alex Rowland tells brands that the key to online… more
Everyone knows the World Cup in South Africa is one of the biggest sponsorship platforms on earth. But when it comes to stoking African pride, few international brands can compete with MTN, the local cell phone company. Writer David Godsall reports… more
Curating the web.
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Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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