Let’s Get Personal: Mass Customization in Travel Marketing
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more
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Topic: brands
New Marketing Man: Q&A with Chris Brogan
You’ve heard of Chris Brogan. His New York Times bestseller, "Trust Agents" (with Julien Smith), was one of the biggest marketing books of 2009. His business blog… more
Lufthansa Diary: Brand Lessons From a Day in Flight
Some would view a 19-hour flight in economy as an ordeal. Travel writer Charlene Rooke sees it as an opportunity to assess an airline’s brand, on the ground and in the air. more
Branded Media 2010: Q&A with Sir Martin Sorrell
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about… more
Multitasking Makes You Stupid: The Case for Outsourcing Content
Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid? more
You Don’t Need George Clooney to Tell Your Brand’s Story
What do American Airlines, George Clooney, and a North Florida cave diving company have in common? A whole lot more than you'd think, writes content marketer Julie Burgmeier. more
Engagement Checkup: Roger Smith Hotel
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships… more
A Design Apart: Q&A with Jeffrey Zeldman
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the "inseparable" connection between content and design. more
The Transumer: Home is Where Your Brand is
Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them? more
Branded Utility and the Case of Zipcar
Are brands stuck on conversations at content's expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand. more
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