Rebecca Lieb, CEO of eConsultancy and former editor of ClickZ states the issue well: “The advertising of tomorrow is all about content.” Think about that for a second. For a brand to be heard, it has to be a part of a conversation with customers.… more
In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment… more
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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