For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets. Today we’re thrilled to present the… more
As a mark of South America’s budding global impact, WPP research agency Milward Brown has published its inaugural BrandZ ranking of the fifty most valuable Latin American brands. The report uses data collected from about 800 brands and interviews… more
At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel… more
Globo TV is Brazil’s leading network, with the rights to the 2014 World Cup and 2016 Summer Olympics. We spoke with Roberto Schmidt, director of product development, about Brazil’s big decade. more
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited. more
Booze, bunda and bright shiny objects. That’s modern-day Mardi Gras in a nutshell. Theologically, the celebration heralds the season of lent, when Christians practice repentance, prayer and almsgiving for the 40 days leading up to Easter. Across… more
In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world. more
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy. more
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
News and insights from our team.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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@SpeakWithAdam said:
RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:
RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
@Rhiroberts said:
Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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