Location, Travel and Trust
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
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Topic: business travel
Writer’s Block: Best of the Web – Vol. 12
Foursquare 2.0 remembers the name of that restaurant, custom content takes direction from Hollywood, and the eBook market snowballs in this week's roundup of content, media and travel marketing links. more
Tips for Working on the Road
Cramped airplane seats, dimly lit hotel rooms, painfully slow Internet – every business traveller is familiar with the challenges of getting work done on the road. Spafax’s Al St. Germain shares tips for making your next business trip a little… more
The Six Stages of Travel: Content Marketing in a Mobile World
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s… more
The Transumer: Home is Where Your Brand is
Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them? more
Airplanes ARE Social Media: Interaction Design In Flight
As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the… more
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The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
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Alex Rowland
Branded Entertainment vs. Viral Videos
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