Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



Articles tagged as: business

Publishing, Q&A, Travel

Mr. Magazine and the Brand Experience

2009/09/15 | By Dan Levy | Responses (15)

They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.

Keep Reading
Design, Travel

Hotels in China: What Western Brands Should Know

2009/09/10 | By Kunal Sinha | Responses (3)

An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over.

Keep Reading
Return on Engagement, Travel

Social Media and Travel Were Made for Each Other

2009/06/08 | By Arjun Basu | Responses (4)

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

Keep Reading
Q&A, Return on Engagement, Travel

Content and the Customer Experience

2009/06/01 | By Niall McBain | Responses (3)

In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment offerings, social media and community building are too exciting to ignore, says Spafax CEO Niall Mcbain.

Keep Reading
Relationships, Travel

Client Service: Mysteries Revealed

2009/06/01 | By Al St. Germain | Responses (2)

The client–supplier relationship is like a mystery novel with a missing final chapter. No one knows how to get it exactly right. But there are some things you can do to minimize hassle and maximize teamwork. As always, communication is key.

Keep Reading