Richard Branson, Philippe Starck, Diane von Furstenberg and other business and design luminaries were in Montreal last week for C2-MTL, an elite business conference that explored the intersection of commerce and creativity. Here's our roundup of the… more
How do PR professionals change their industry’s reputation from spin zone to profit centre? By breaking out of the media relations box and going back to business school, suggests CEO and author Gini Dietrich. more
Sparksheet is all about big ideas, but sometimes we need someone to tell us how the smaller things are done. Presentation guru Nancy Duarte offers some tips for engaging senior executives. more
Last month we told you about C2-MTL, a business conference where “the experience” – the venue, the art, the music – took centre stage. At The Art of Leadership, which took place in Toronto earlier this week, the focus was on informative and… more
Instead of developing products in the west and bringing them to emerging markets, brands should do just the opposite, argues Vijay Govindarajan in his book "Reverse Innovation.” We spoke to the business professor about what that means. more
Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents. more
If you were to put a face to LinkedIn a couple of months ago, you would most likely picture a white collar, middle-aged man wearing glasses and a black suit. On the other hand, the face of a social media site like Facebook or Twitter would probably… more
From Lonelygirl15 to Old Spice’s YouTube blitz, branded entertainment has had its successes on the Web, but not every campaign manages to connect. Alphabird’s Alex Rowland tells brands that the key to online… more
We were in Philadelphia last week for the Supernova Forum, an annual meeting of thought leaders in business, government, media and technology hosted by the Wharton School. Here are some key takeaways from the… more
Working in the global economy means spending lots of time connecting with clients and colleagues on the other side of the world. But while it’s fun having friends with funny accents, those early morning conference calls and late-night emails can… more
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Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
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Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
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Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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