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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Branding Good: Q&A with GOOD Editor Ann Friedman

Branding Good: Q&A with GOOD Editor Ann Friedman

With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” more

The Sparkbeat Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons

When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” While hindsight is always 20/20, it’s difficult to know in advance which Man Getting Hit by Football video is going… more

Cause Marketing in the Digital Age

Cause Marketing in the Digital Age

Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media. more


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