Chinese Luxury: The Rise of China’s New Elite
Who are you calling an emerging market? From a maturing upper class to satellite cities in the spotlight, China’s luxury boom has come into its own, reports Shanghai-based writer Lisa Movius. more
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Topic: China
Good Ideas: Episode 2 – Spirited Away in China
In the second episode of Good Ideas: The Sparksheet Podcast, we delve into China's booming luxury wine and spirits industry. Turns out that Chinese luxury is all about status, bootlegging... and green tea with cognac. more
China, Chile Have Fastest-Growing Mobile Markets
No piece of modern technology has been adopted at a faster rate than iOS and Android-enabled devices, according to a study by mobile application analytics firm Flurry. The study takes stock of worldwide mobile growth five years after the launch of… more
Presenting Sparksheet’s Free Emerging Markets E-Book
For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets. Today we’re thrilled to present the… more
Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
Behind the Cover: Beckoning Cat
Sharp-eyed Sparksheet readers may recognize the cloned feline in our latest Feature Article “cover image” as Maneki Neko, the “beckoning cat” whose ceramic likeness is seen in restaurants and shops around the world. They may… more
Shanzhai: China’s Brand Copycats
China’s consumer class is on the rise, but visitors may still find themselves checking in to a “Marvelot” or shopping at a “Dolce and Banana.” In this month's feature article, columnist Kunal Sinha looks at China’s copycat problem and… more
Beyond Boomtown: Second Tier Cities in Emerging Markets
In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world. more
Branding Success in Emerging Markets
In her latest column on the cultural nuances of the world’s emerging markets, TNS Australia’s Carolyn Childs explains how successful brands can brand success itself. more
Old and New Converge in Hong Kong
As Sparksheet’s China columnist, Ogilvy & Mather’s Kunal Sinha gives us a first-hand look at the emerging Chinese consumer class. This month he reports on a hot summer day in Hong Kong – a city where the old and new worlds collide in unexpected… more
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