I had the pleasure of being interviewed by Bill Sell on New Marketing TV this afternoon. We talked about the origins of Sparksheet, our recent feature articles on branded entertainment in Cuba and the digital middle class in Brazil, and our new… more
We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more
We were in Philadelphia last week for the Supernova Forum, an annual meeting of thought leaders in business, government, media and technology hosted by the Wharton School. Here are some key takeaways from the… more
As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only… more
You’ve heard of Chris Brogan. His New York Times bestseller, "Trust Agents" (with Julien Smith), was one of the biggest marketing books of 2009. His business blog… more
Curating the web.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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