How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and… more
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If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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