
How Will Agencies Adapt to a Project-Based World?
As project-based work becomes the new normal, how should agencies respond? For advertising veteran Sharon Napier, it’s as much about adapting as it is maintaining an AOR mindset. more
As project-based work becomes the new normal, how should agencies respond? For advertising veteran Sharon Napier, it’s as much about adapting as it is maintaining an AOR mindset. more
Never took a course in client relations? You’re not alone. In his latest think piece, Spafax’s Arjun Basu lays out ten guidelines for managing client relationships. And it all starts with empathy. And Snowflakes. more
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century. more
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
The Internet has made business more global but agency culture still varies wildly from place to place. International marketer Miriam Berger shares tips and reflections on working around the world. more
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