How Will Agencies Adapt to a Project-Based World?
As project-based work becomes the new normal, how should agencies respond? For advertising veteran Sharon Napier, it’s as much about adapting as it is maintaining an AOR mindset. more
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Topic: client-agency relationships
Snowflakes and Snowballs: Ten Things to Remember About Client Relations
Never took a course in client relations? You’re not alone. In his latest think piece, Spafax’s Arjun Basu lays out ten guidelines for managing client relationships. And it all starts with empathy. And Snowflakes. more
Ditch the Pitch: Rethinking the Agency Selection Process
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century. more
Getting Good Buy-in on Web Projects
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
Cultural Lessons from a Global Marketer
The Internet has made business more global but agency culture still varies wildly from place to place. International marketer Miriam Berger shares tips and reflections on working around the world. more
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