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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat Behind The Cover: Making Coke Pop

Behind The Cover: Making Coke Pop

This month’s feature article presented a tricky problem for Sparksheet’s design team: How do you riff on Coca-Cola’s iconic brand image without crossing into cliché territory? Because title images (“hero graphics” for you designers)… more

Q&A Coca-Cola’s Content Journey: Q&A with Ashley Brown

Coca-Cola’s Content Journey: Q&A with Ashley Brown

The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. We spoke to Ashley Brown, Director of Digital Communications and Social Media, about the company’s… more

The Sparkbeat Super Bowl Ad Roundup

Super Bowl Ad Roundup

Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more

Online Diversity Multicultural Mobile Marketing

Multicultural Mobile Marketing

The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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