Last month we told you about C2-MTL, a business conference where “the experience” – the venue, the art, the music – took centre stage. At The Art of Leadership, which took place in Toronto earlier this week, the focus was on informative and… more
Creativity, commerce, and the sweet spot where they meet were the focus of C2-MTL, an exclusive business conference that took place for the first time last week in Montreal. Here's our in-depth words and pictures roundup. more
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
I had the pleasure of being interviewed by Bill Sell on New Marketing TV this afternoon. We talked about the origins of Sparksheet, our recent feature articles on branded entertainment in Cuba and the digital middle class in Brazil, and our new… more
In a couple of weeks, Sparksheet will be in New York for the 140 Characters Conference, a gathering of marketing professionals, media personalities, and other “characters” interested in the evolution of “the real-time web,” as conference… more
Content strategists have been around since the dawn of the web, but this month’s Confab conference was a coming out party for these “quiet kids in the corner.” Spafax content director Arjun Basu was on the scene in Minneapolis to find out why… more
Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow… more
Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content… more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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