Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
In today’s digital ecosystem the precious link is what feeds Google’s search algorithm, keeps content free and connects brands to new audiences. Business writer Amanda DiSilvestro unpacks the importance of linking. more
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.