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The Sparkbeat All in the Conversation

All in the Conversation

I’ve been with Sparksheet since 2011. Back then, Snapchat didn’t exist, “digital first” was a radical idea touted by rogue publishers, and programmatic was just a word for the way burned out employees approached their jobs. As the media space… more

Marketing Marketing International: Holiday Edition

Marketing International: Holiday Edition

International campaigns are tricky, especially during the holidays when brands incorporate local traditions into their campaigns. Marketer Chandal Nolasco da Silva gives a rundown of three brands seasoned in crafting multicultural appeal. more

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