Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman. more
Brands looking to implement an international content marketing strategy need to “think global, act local,” argues inbound marketing expert Greg Dorban. more
The Wondereur app is part magazine, part art gallery and designed exclusively for the tablet. We spoke with co-founders Olivier Berger and Angelica Fox about why touchscreens make art intimate and why this isn’t content marketing. more
The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. We spoke to Ashley Brown, Director of Digital Communications and Social Media, about the company’s… more
Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu. more
Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark. more
Today’s most innovative content marketers aren’t who you think they are. Accountants, architects, engineers and other professional services firms are leading the way with content, reports Hinge’s Sean McVey. more
Content marketing isn’t just about marketing, it’s also an opportunity for a brand’s communications, marketing and PR teams to work together across silos. Cision’s Heidi Sullivan explains how it’s done. more
Content marketing may be hot right now but it’s only as valuable as the goals it helps brands accomplish. How do you know content is working? By measuring the right things, writes Compendium CEO Chris Baggott. more
UPDATE: You can now listen to the webinar for free here. Come join us on Thursday, November 1, for a free webinar with me, Sparksheet editor Dan Levy. In conversation with McKay Allen from LogMyCalls.com, I will share some key insights into… more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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Everything Brands Need to Know About Google Glass
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Everything Brands Need to Know About Google Glass
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Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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