When Journalism and Marketing Converge
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson. more
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Topic: content marketing
Events Go Virtual: Q&A with Cisco’s Dannette Veale
What happens when you mix a global networking technology leader with virtual events? As Cisco's Digital Engagement and Technology Strategist Dannette Veale explains, you get great content. more
Should Brands Care About Pinterest?
Is Pinterest the social media flavour of the week or should marketers be paying attention? In our latest Engagement Checkup, we examine how brands are getting in on the "Pinsanity." more
Don’t Sell Products, Sell Stories: Five Lessons from Social Media Week Toronto
Social Media Week is only three years old but it has already expanded to 21 cities. Spafax’s Carly Gatto attended the Toronto event. Here are her top five takeaways. more
Listening to the Web: Video Q&A with Radian6′s Jon McGinley
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic… more
Why Media Outlets Are Embracing E-books
Major media outlets around the world – from The Guardian and La Vanguardia in Europe to The Huffington Post and Vanity Fair in the U.S. – have put out e-books this year. Most of these publications are neither repurposed magazine or newspaper… more
Is YouTube Trying to Kill Cable TV?
Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more
The Screen That Follows You
It seems like we can’t avoid the small screen these days. Even if you’ve ditched your TV because you watch shows on your laptop or iPad, you’re bound to see TV screens in thousands of restaurants, stores and even doctors’ offices. These… more
Processing Stories: Q&A with Intel’s Pam Didner
Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more
Five Lessons from Content Marketing World
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
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The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
- The Creativity of Milton Glaser
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About Sparksheet →Sparksheet Events
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National Magazine Awards 2011
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Canadian Online Publishing Awards 2010
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