content marketing Archives - Page 4 of 8

Holiday Branded App Roundup

Just because Americans love Thanksgiving, doesn’t mean it isn't a stress fest. Here’s how five brands are using mobile apps to help people survive the holiday season. more

Retail

Fashion’s New Sell: Readers, Consumers and the Publishing Industry

We used to just read magazines. Now we can click on content and buy what we read about. Fashion writer Aliyah Shamsher explains how publishers and brands are cashing in on shoppable content. more

The Sparkbeat

Moving On: Five Lessons From Four and a Half Years of Editing Sparksheet

This is my last post as editor of Sparksheet. With four and a half years, 561 posts, 31 industry awards (we’re up for 7 more next month!) and 129 contributor relationships under my belt, I’m moving on to join the startup world. From the very… more

Q&A

Syndicated, Curated and Branded: Q&A with NewsCred CEO Shafqat Islam

When the content syndication platform NewsCred started curating content for brands, its business exploded. We spoke with CEO Shafqat Islam about what the startup’s success says about the future of content marketing. more

Book Excerpt

Transforming Your Brand into the Next Media Company

In his forthcoming book, Your Brand: The Next Media Company, former Edelman SVP Michael Brito explains how brands can transform themselves into storytellers. Here’s a sneak peek. more

Content Marketing

Public Relations or Content Marketing? Wrong Question.

PR pros build relationships and content marketers tell stories, but content strategist Keith Ecker says marketing magic happens when the two become one. more

Q&A

Content Marketing for Startups: Q&A with Kinvey’s Joe Chernov

Don’t think startups can afford to invest in content? Think again. 2012 Content Marketer of the Year Joe Chernov explains what Silicon Valley can teach big brands about content marketing. more

SEO

5 Insights About the Convergence of Content Marketing and SEO

Content marketing and SEO often live in separate silos, but they’re two sides of the same coin. Inbound marketing expert and NYU prof Matthew Capala explains. more

Feature Article

Prescribing Content: The U.S. Healthcare Industry Gets a Dose of Digital

As U.S. healthcare reforms take effect, a wave of startups, hospitals and insurance companies are looking to content as the drug of choice for everything from brand promotion to illness prevention. more

Q&A

Dumb Ways to Die, Smart Way to Win: Q&A with McCann Australia’s John Mescall

A darkly comic musical PSA for the Melbourne Metro won more Cannes Lions awards this summer than any other campaign in the festival’s history. We spoke with creative director John Mescall about the ad’s drop-dead success. more

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Topic: content marketing