
Holiday Branded App Roundup
Just because Americans love Thanksgiving, doesn’t mean it isn't a stress fest. Here’s how five brands are using mobile apps to help people survive the holiday season. more
Just because Americans love Thanksgiving, doesn’t mean it isn't a stress fest. Here’s how five brands are using mobile apps to help people survive the holiday season. more
We used to just read magazines. Now we can click on content and buy what we read about. Fashion writer Aliyah Shamsher explains how publishers and brands are cashing in on shoppable content. more
This is my last post as editor of Sparksheet. With four and a half years, 561 posts, 31 industry awards (we’re up for 7 more next month!) and 129 contributor relationships under my belt, I’m moving on to join the startup world. From the very… more
When the content syndication platform NewsCred started curating content for brands, its business exploded. We spoke with CEO Shafqat Islam about what the startup’s success says about the future of content marketing. more
In his forthcoming book, Your Brand: The Next Media Company, former Edelman SVP Michael Brito explains how brands can transform themselves into storytellers. Here’s a sneak peek. more
PR pros build relationships and content marketers tell stories, but content strategist Keith Ecker says marketing magic happens when the two become one. more
Don’t think startups can afford to invest in content? Think again. 2012 Content Marketer of the Year Joe Chernov explains what Silicon Valley can teach big brands about content marketing. more
Content marketing and SEO often live in separate silos, but they’re two sides of the same coin. Inbound marketing expert and NYU prof Matthew Capala explains. more
As U.S. healthcare reforms take effect, a wave of startups, hospitals and insurance companies are looking to content as the drug of choice for everything from brand promotion to illness prevention. more
A darkly comic musical PSA for the Melbourne Metro won more Cannes Lions awards this summer than any other campaign in the festival’s history. We spoke with creative director John Mescall about the ad’s drop-dead success. more
Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
Back to the top ↑