
Events as Content: Video Q&A With LeWeb’s Loïc Le Meur
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content. more
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content. more
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more
Content strategists have been around since the dawn of the web, but this month’s Confab conference was a coming out party for these “quiet kids in the corner.” Spafax content director Arjun Basu was on the scene in Minneapolis to find out why… more
Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how… more
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
Author, consultant and speaker Kristina Halvorson is the Web's most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate… more
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