Events as Content: Video Q&A With LeWeb’s Loïc Le Meur
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content. more
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Topic: content strategy
Five Lessons from Content Marketing World
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
Content By Any Other Name
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more
Content Strategy Comes of Age: Five Lessons from Confab
Content strategists have been around since the dawn of the web, but this month’s Confab conference was a coming out party for these “quiet kids in the corner.” Spafax content director Arjun Basu was on the scene in Minneapolis to find out why… more
Branded Entertainment vs. Viral Videos
Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more
Getting Good Buy-in on Web Projects
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
Booking Travel Online: Using Content to Close the Sale
With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how… more
Inflight Down Under: Q&A with Qantas’ Entertainment Team
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
Questioning Content: Q&A with Kristina Halvorson
Author, consultant and speaker Kristina Halvorson is the Web's most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate… more
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We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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