Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
Major media outlets around the world – from The Guardian and La Vanguardia in Europe to The Huffington Post and Vanity Fair in the U.S. – have put out e-books this year. Most of these publications are neither repurposed magazine or newspaper… more
E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Wattpad’s Nina Lassam argues that when it comes to books, medium and message are intimately… more
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
Slow Food. Slow Cities. Slow Content. Invoking the late Steve Jobs, Spafax Content Director Arjun Basu argues it’s time for content creators and conference-goers to stop worrying about trends and start doing good work. more
Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more
It seems like we can’t avoid the small screen these days. Even if you’ve ditched your TV because you watch shows on your laptop or iPad, you’re bound to see TV screens in thousands of restaurants, stores and even doctors’ offices. These… more
How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more
Curating the web.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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