When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the… more
SXSW Interactive is one of the biggest digital media events in the world and Sparksheet is in Austin for the annual rite. The most surprising story so far? The future of web publishing is yesterday’s news. more
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic… more
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
Major media outlets around the world – from The Guardian and La Vanguardia in Europe to The Huffington Post and Vanity Fair in the U.S. – have put out e-books this year. Most of these publications are neither repurposed magazine or newspaper… more
E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Digital publishing consultant Nina Lassam argues that when it comes to books, medium and message are… more
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
Slow Food. Slow Cities. Slow Content. Invoking the late Steve Jobs, Spafax Content Director Arjun Basu argues it’s time for content creators and conference-goers to stop worrying about trends and start doing good work. more
Curating the web.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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