Launched in 1994 as an offshoot of the South by Southwest musical festival, SXSW Interactive is now the mother of all digital conferences. Before heading to Austin for this year’s event, we spoke to SXSW Director Hugh Forrest about how that… more
Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu. more
Julien Smith wrote The Impact Equation with Chris Brogan, the follow-up to their 2008 bestseller Trust Agents. We spoke to him about creating content that rises above the noise and why techno-utopianism is nothing to flinch at. more
Smart content is about more than words and clicks. It can have a profound impact on a brand’s bottom line. Content strategist Anne Caborn makes the case. more
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content. more
When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the… more
SXSW Interactive is one of the biggest digital media events in the world and Sparksheet is in Austin for the annual rite. The most surprising story so far? The future of web publishing is yesterday’s news. more
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic… more
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
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@SpeakWithAdam said:
RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:
RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
@Rhiroberts said:
Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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