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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat Is YouTube Trying to Kill Cable TV?

Is YouTube Trying to Kill Cable TV?

Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more

The Sparkbeat The Screen That Follows You

The Screen That Follows You

It seems like we can’t avoid the small screen these days. Even if you’ve ditched your TV because you watch shows on your laptop or iPad, you’re bound to see TV screens in thousands of restaurants, stores and even doctors’ offices. These… more

Luxury Brands When Luxury Brands Go Digital

When Luxury Brands Go Digital

How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more

The Sparkbeat What Does Content Look Like?

What Does Content Look Like?

A few months ago Sparksheet’s creative director, Charles Lim, and I took a moment to discuss visuals for an upcoming post. We do this all the time, and usually come up with an idea or two pretty quickly. If we’re working on a Q&A with… more

Web to Print From Web to Print to Everything

From Web to Print to Everything

We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a growing number of media brands are doing it the other way around. Marketing consultant and tech writer Paul Spicer reports on print’s new media… more

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