Powered by Spafax

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be more.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Topic: content

Brands Branded Utility and the Case of Zipcar

Branded Utility and the Case of Zipcar

Are brands stuck on conversations at content's expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand. more

Q&A Seeing RED: Q&A with Virgin America

Seeing RED: Q&A with Virgin America

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.… more

Q&A Untangling the Social Web

Untangling the Social Web

There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage… more

Publishing We Are All Publishers

We Are All Publishers

Rebecca Lieb, CEO of eConsultancy and former editor of ClickZ states the issue well: “The advertising of tomorrow is all about content.” Think about that for a second. For a brand to be heard, it has to be a part of a conversation with customers.… more

Page 6 of 7<<...34567

Popular Topics

What is Sparksheet?

What is Sparksheet?

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

About Sparksheet →

Sparksheet Events

Sparksheet Events

We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.

Sparksheet Events →

Sparksheet TV

Sparksheet TV

We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.

SparksheetTV →

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company

Back to the top ↑