Q&A
In the run up to @BrandsConf, we’ll be chatting with a hodgepodge of conference presenters about how brands are becoming more human. And since we’re such aviation geeks, one of the first… more
Branded Entertainment
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
A little over a year ago, Sparksheet was one of the first sites to take a look at how airlines were using Twitter to engage with customers. Now that airline tweeting has… more