It’s Time to Focus on Tools of Curation
If you’re a content creator it’s never been easier to create. But what about the poor souls on the other end of the pitch? Submittable’s Michael FitzGerald argues it’s time for techies to shift their… more
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Topic: curation
Return of the Editor: Why Human Filters are the Future of the Web
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings. In the web’s next phase, argues The IdeaLists’ Karyn Campbell, the… more
Content By Any Other Name
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more
Branding Funny: Q&A with Funny or Die’s Patrick Starzan
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the… more
The Business of Brand Storymaking
In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people. more
Curation, Community and Coca-Cola’s Open Happiness Project
Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do. In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of… more
Search Stories: Video Q&A with Google Creative Lab’s Robert Wong
As Executive Creative Director of Google Creative Lab, Robert Wong has the enviable job of getting Google’s “toys out to the kids,” as he puts it. We sat down with him at the Tomorrow Awards… more
The Age of Curation: Video Q&As with Ian Katz, Matt Williams and Steve Rosenbaum at SXSW 2011
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian… more
The Business of Storytelling
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
KLM Diary: Media Lessons from a Day in Flight
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all. more
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Gillian Woodrooffe said:Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
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It’s Time to Focus on Tools of Curation