SXSW Interactive is one of the biggest digital media events in the world and Sparksheet is in Austin for the annual rite. The most surprising story so far? The future of web publishing is yesterday’s news. more
If you’re a content creator it’s never been easier to create. But what about the poor souls on the other end of the pitch? Submittable’s Michael FitzGerald argues it’s time for techies to shift their… more
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings. In the web’s next phase, argues The IdeaLists’ Karyn Campbell, the… more
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the… more
In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people. more
Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do. In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of… more
As Executive Creative Director of Google Creative Lab, Robert Wong has the enviable job of getting Google’s “toys out to the kids,” as he puts it. We sat down with him at the Tomorrow Awards… more
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian… more
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
Curating the web.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
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I really believe social will be used by all of us to communicate. That’s why it drives...
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Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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