The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. We spoke to Ashley Brown, Director of Digital Communications and Social Media, about the company’s… more
What happens when you mix a global networking technology leader with virtual events? As Cisco's Digital Engagement and Technology Strategist Dannette Veale explains, you get great content. more
As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content… more
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more
News and insights from our team.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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