Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content… more
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more
From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing,… more
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more
We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized… more
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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