With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part II of our conversation, we asked him about privacy, marketing buzzwords and his… more
In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of… more
Many travellers want fewer frills and more control when they're on the go and hotel groups have responded with scaled-back "select-service" brands. In her latest Transumer column, travel writer Charlene Rooke looks at how a very North American… more
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We… more
Curating the web.
There’s a revolution that’s needed, and it needs to be real-time.
Kyra Gaunt
Branding Education: Q&A with Kyra Gaunt
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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