The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
Marketing experts David Meerman Scott and Brian Halligan's new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name. more
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more
Curating the web.
There’s a revolution that’s needed, and it needs to be real-time.
Kyra Gaunt
Branding Education: Q&A with Kyra Gaunt
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I really believe social will be used by all of us to communicate. That’s why it drives...
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Marketing in the Round: Weapons of Choice Gini Dietrich said:
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Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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