Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the International Consumer Electronics Show. From interactive TV to in-car content, Sparksheet Creative Director Charles Lim… more
We were in San Francisco for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling. We caught up with game designer and digital strategist Jim Babb… more
You may have noticed some small tweaks to Sparksheet's design in recent days. While they may seem cosmetic, these changes are part of a larger effort to make sure our content works on a variety of screen sizes, from the smartphone in your pocket to… more
Just two years old, Social Media Examiner sounds like it’s been around forever. And that’s exactly what founder and CEO Michael Stelzner intended. We spoke to him about the online magazine’s… more
A few months ago Sparksheet’s creative director, Charles Lim, and I took a moment to discuss visuals for an upcoming post. We do this all the time, and usually come up with an idea or two pretty quickly. If we’re working on a Q&A with… more
The folks who brought you the Sparksheet newsletter, the Sparksheet e-book, and the Sparksheet iPhone app are proud to present the new Sparksheet iPad App, and it’s available – for free – in the iTunes App Store! As you know, we’re big… more
Today is our second anniversary (okay, technically it was June 1, but who’s counting?), and to mark the occasion we’re proud to launch a brand new version of Sparksheet. Our basic mandate remains the same, but we’ve made a host of… more
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture… more
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
The South by Southwest interactive media festival kicked off this weekend and it’s as inspiring and overwhelming as you would imagine. Our editor reports from the scene in Austin, Texas. more
Curating the web.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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