With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” more
In our latest event roundup, Spafax’s Carly Gatto reports from FITC 2012, a digital conference that ended up being all about engaging with the physical world. more
Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents. more
When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the… more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called the world’s best-designed news website. We spoke to the Globe’s Digital Design Director, Miranda Mulligan, about design’s role in web… more
Responsive web design is close to our hearts at Sparksheet. Since last summer our own website has been 100% responsive, meaning that it adapts to whatever screen or device you consume it on. The beauty of responsive design is that publishers… more
In our recent Q&A we spoke with Jonah Lehrer about his new book Imagine: How Creativity Works. During the conversation we mentioned Milton Glaser, the American graphic artist and co-founder of New York Magazine. In his book, Lehrer uses… more
We all get epiphanies, but why? In his latest book, Imagine: How Creativity Works, Wired editor Jonah Lehrer separates the science from the magic. We spoke with him about his findings. more
Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more
As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
Curating the web.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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