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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Agency Culture Getting Good Buy-in on Web Projects

Getting Good Buy-in on Web Projects

A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more

Q&A Brand New Zealand: Q&A with Designworks

Brand New Zealand: Q&A with Designworks

How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and… more

Special Sparksheet @ 1: By the Numbers

Sparksheet @ 1: By the Numbers

What percentage of advertising does Sir Martin Sorrell expect to go online in the next five years? How many days does travel guru Mary Gostelow spend away from home? We're all about quality over quantity here at Sparksheet, but to celebrate our… more

Special Sparksheet @ 1: The Year in Review

Sparksheet @ 1: The Year in Review

One year ago today, Conan O’Brien took over The Tonight Show, General Motors filed for Chapter 11 bankruptcy… and Sparksheet was born! (Thank goodness things worked out better for us.) To celebrate, we put together this anniversary timeline. Look… more

Q&A Questioning Content: Q&A with Kristina Halvorson

Questioning Content: Q&A with Kristina Halvorson

Author, consultant and speaker Kristina Halvorson is the Web's most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate… more

Travel Shoppers Without Borders: Retail Trends in Travel

Shoppers Without Borders: Retail Trends in Travel

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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