Return on Engagement
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
Q&A
On December 2nd, voice-over-Internet pioneer and conference curator Jeff Pulver launches @BrandsConf, an international event devoted to exploring the challenges brands face in the age of social media engagement.… more
Media and marketing minds blanketed Los Angeles this month for Social Media Week, a local iteration of a global event focusing on everything from social media ROI and geo-location technology to… more