Digital out-of-home advertising can be the bane of shoppers’ existence or the shopping guide they never knew they needed. Show+Tell founder Philip Lenger shares his rules for a winning DOOH strategy. more
We speak with Nanxi Liu, cofounder and CEO of Enplug, a startup that’s transforming digital signs into social networks and disrupting the out-of-home business model along the way. more
Content travels quickly these days, but how does it go from a fledgling website to a fast food restaurant near you? WatchMojo’s Ashkan Karbasfrooshan explains how his company’s online videos… more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
News and insights from our team.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company
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